Sony 43X7400H Android 4K TV Review India 2023: A Budget Beast

Sony 43X7400H Android 4K TV is a budget beast that comes with fantastic picture quality especially colors. You will never get these colors in Samsung, LG, or any 4k budget range TV. This panel gives you the best colors in this price range. Let’s dive into the Sony 43X7400H Android 4K TV review.

Sony 43X7400H Android 4K TV Review

Best Buy

Best Price: Amazon (33% OFF)

Type: LED, Panel Type: IPS, Resolution: 4K

Pros: Fantastic picture quality, best color optimization, decent audio quality (no soundbar required), Bluetooth connectivity options are excellent, and HDR10 support is fantastic.

Cons: Motion Flow XR100 technology doesn’t perform very well, lacks Dolby vision support, lacks Apple Airplay, and lacks an HDMI eARC port.

Manufacturer: Sony

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Total Score

Picture Quality9
Sound Quality8.8
Build Quality7.4
Smart Features7.6

Related: Best Sony Bravia 43 inch Smart TV

Our Verdict: Sony 43X7400H Android 4K TV

Sony Bravia 43X7400H smart TV is decent for most of the uses. The LED TV has some outstanding color optimization that you will not find in any television brands at this price range. The TV delivers a fantastic viewing experience from every angle.

The Sony 43X7400H has exceptional upscaling capabilities, generally, budget TVs don’t have that much upscaling power. The TV can be a great choice for watching movies and gaming in dark as the contrast ratio and the black uniformity is excellent.

We are totally impressed by its sound quality you will not require any soundbar or home theatre system unless you need a cinematic viewing experience. 

We have done full usage ratings of Sony Bravia 43X7400H smart TV in different categories you can check it here.

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Our Analysis and Test Results

Sony 43X7400H Android 4K TV Review

Design And Build Quality

The Sony Bravia 43X7400H smart android 4k LED TV has a simple, clean, and excellent design. The appearance of the television will definitely increase your living room look. 

The bezels are thin very much like higher-end models. Whereas foot stands are made up of strong and sturdy plastic. They are in a narrower position so that you can place them on the small table.

The back of the TV is a lot like Sony 43X75. The back is fully made up of smooth and solid plastic with the option of a wall mount (though the wall mount is not included in the pack you can ask the installation team to provide it). Other than that two clips are provided in the pack to manage cables by tieing them to the feet.

The thickness of the TV is medium but it will not stick out too much when wall mounted. Overall, the build quality of the Sony 43X7400H is very good. There is nearly no wobble at all and the TV feels well built.

Picture Quality

Sony 43X7400H Android 4K TV Review


The contrast ratio of Sony Bravia 43X7400H is decent and not very good as expected from an IPS panel. But Sony has managed to keep picture quality at a good point in terms of contrast by using Dynamic Contrast Enhancer technology. So, you will find no issue in picture quality as the difference, in contrast, is not noticeable. 

Local Dimming

The TV doesn’t have an honorable local dimming feature. Though it has the Motion Flow XR 100 feature still we didn’t find any satisfactory results by keeping it in the highest setting.

SDR & HDR Brightness

Our meter has recorded 320 nits of peak brightness in SDR and 360 nits of peak brightness in HDR. The numbers are good but not the best, the TV is good to use in an average bright room and not in a very bright room as it cannot fight too much glare. 

But this is not a very serious issue to think about as we all use to have an average bright room. But according to us in this price and size range, this is one of the best television that delivers decent brightness.

Gray Uniformity

We have tested the Sony Bravia 43X7400H tv screen’s gray uniformity by putting the grey screen at different percentages (20%, 40%, 60%, 80%, and 100%). But we didn’t find anything wrong with its grey uniformity

And the good news is that the TV screen doesn’t show much dirty screen effect. So, the sports will look great and you don’t have to compromise with picture quality. 

Viewing Angle

The Sony 43X7400H television comes with great viewing angles as IPS panels are popularly known to provide great picture quality at different viewing angles. 

From the front side, you will get fantastic color due to the best color optimization and on the extreme side, there is a very minor difference in color and brightness that you will not feel too much. 

Learn more about the IPS and VA panels.


The TV can handle a good amount of reflection. The TV holds a semi-gloss screen finish and can diffuse indirect reflection or ambient light very well but the reflection from a directly opposite light source may affect a little. 

Color Gamut And Color Volume

The TV has a decent color gamut and a good amount of color volume. It can display a good amount of colors to make a colorful scene vibrant and bright.

Quality of Different Video Formats

Sony TV uses X Reality Pro technology to upscale different video formats. Now let’s see how this TV can upscale and the quality of upscale. 

We have tested SD channels which are played from an HD set-top box. SD channels consist of 480p content and this tv has upscaled pretty well. There are minor flaws present but 4K TV cannot do the best upscaling of 480p content. 

Now let’s check HD video content, the tv has upscaled 720p and 1080p (Blu-ray or game console) video content very efficiently without any flaws. Also, the 4K video was displayed without any problem.   

According to us, these are the best upscaling of television that you will rarely find in any budget range TVs. 

And at last, this Sony Bravia 43X7400H smart Android 4K led TV is free from temporary image retention and permanent burn-in-risk. As IPS panel always appears to be immune against permanent burn-in-risk. 

Motion: Response time And Refresh rate

The Sony Bravia 43X7400H smart TV has a decent response time of 15.3 ms. The response time is pretty good to watch sports and play video games. 

The Sony TV has a native refresh rate of 50Hz which is enough for maximum use but it doesn’t have a variable refresh rate so it cannot improve game performance.  

Total Inputs And Specs

Total Inputs:

HDMI 3, USB 2, Digital Optical Audio Out 1, Analog Audio Out 3.5mm 1, Composite In 1, Tuner (Cable/Ant) 1, Ethernet 1

Input Specs: Video

HDR10 Yes, HDR10+ No, Dolby Vision No, HLG Yes, HDMI 2.0 Full Bandwidth Yes (HDMI 1,2,3), HDMI 2.1 Class Bandwidth No, CEC Yes, HDCP 2.2 Yes (HDMI 1,2,3), USB 3.0 No, Variable Analog Audio Out Yes, Wi-Fi Support Yes (2.4 GHz, 5 GHz)

Input Specs: Audio

ARC Yes (HDMI 3), eARC support No, Dolby Atmos via TrueHD via eARC No, DTS:X via DTS-HD MA via eARC No, 5.1 Dolby Digital via ARC Yes, 5.1 DTS via ARC Yes, 5.1 Dolby Digital via Optical Yes, 5.1 DTS via Optical Yes

Sound Quality

The Sony 43X7400H smart tv comes with a 20 Watt RMS full range open baffle speaker With clear audio and Dolby audio support. 

We didn’t find distortion very noticeable during low and moderate volume levels there is no distortion at all but at higher volume levels there is a little distortion but it is not much noticeable. 

The volume level is pretty good you don’t need to use an external sound system unless you watch a lot of movies and required cinematic experience. 

Smart Features

Sony TV
OS: Android 10, App selection: great, Casting capability: Yes, HDR in: Netflix, Youtube, Amazon prime

This is the home screen that you will get after the setup. The home screen contains Netflix, Amazon Prime, Youtube, and other apps. You can download other apps also from the Google play store. 

The Sony tv is based on Android 10 with an in-built Chromecast facility. It has 16GB of storage whereas 11GB is free usable storage. It has Google Assistant and Alexa support but not Apple Airplay.


Sony TV remote

The remote size of the Sony Bravia 43X7400H smart 4K tv is quite large. The remote comes with a built-in microphone and a dedicated button to use google assistant for voice control. Dedicated buttons for Youtube, Netflix, and Amazon Prime are also available. 

TV Controls

Sony TV controls

TV controls are available at the bottom of the television right under the Sony logo. That can be used to turn off and on and change channels. 

In The Box Contents

Sony TV contents

User guide, Remote control, 2 x AAA batteries, 2 x cable management clips, power cord, and brick.

What We Like/Dislike About Sony 43X7400H Android 4K TV


  • Outstanding picture quality in terms of color. You will not find that much and that quality of colors in any budget TV.
  • Best TV for picture quality also in this price range. 
  • This TV delivers the deepest blacks. Compare to any other IPS panel in this range it is the best but compared to the VA panel it has less deep blacks. 
  • Bluetooth options allow you to connect to any device. 
  • A good audio quality external sound system is not mandatory. 


  • Motion Flow XR100 technology doesn’t perform well as the company described it. It was created to reduce the motion blur but there is no noticeable change we find when using the technology.
  • Dolby Vision is not supported.
  • Doesn’t support Apple AirPlay.
  • Doesn’t have an HDMI eARC port.

Usage Ratings


Overall Usage

TV Shows8.8
HDR Movies8.3
PC Monitor7

For Movies: The Sony Bravia 43X7400H is decent to watch movies in the dark and also in the average lightroom. The TV has a balanced contrast due to the Dynamic Contrast Enhancer and the Frame dimming option works well bringing the good blacks.

Decent motion handling and a wide color gamut produce excellent picture quality that has rich and vivid colors. 

For TV Shows: This TV is great for watching TV shows and serials. Due to the good contrast ratio, the TV delivers deep blacks, so you can watch in an average-lit room, and the IPS panel provides a great viewing angle it is not mandatory to watch by sitting in front. If you spend more time watching TV then Sony 43X7400H is a good choice.  

For Sports: The TV is to watch sports. You can set Sony X7400H in a fairly bright room and can watch your favorite sport with your friends. The TV has nice reflection handling, a wide viewing angle, and a fast response time that smoothly displays fast motion. 

For HDR Movies: The TV is great for watching HDR movies. Generally, HDR movies are meant to watch in the darkroom and this TV has a good contrast ratio that presents deep blacks and bright white.

The TV holds a wide color gamut that lets you enjoy rich, vibrant, and life-like picture quality. If you are looking for a budget TV with good HDR performance then this is the best choice. 

For PC Monitor: You can definitely use this TV as a PC monitor without any doubt. The TV has a good response time so you do not find any mouse trail following your mouse movement.

You will not notice any uniformity when you sit closer as the TV has a decent viewing angle. It has good reflection handling and the TV will deliver crisp and clear text. 

Overall Usage: The TV is great for mixed usage. It has a good contrast ratio and decent black uniformity that makes it one of the best 43-inch smart TV for watching movies, TV shows, and playing games in dark. 

The TV has deep blacks (but not as deep as the VA panel) which makes him perfect to watch in average lit or dark room. The TV HDR performance is excellent you have to compromise with that. 

Sound quality is good compared to other brand’s models in this budget range for common use you don’t need any external sound system.  

Who Should Buy Sony 43X7400H Android TV?

Sony 43X7400H is the best to buy for those who are mainly looking for a television for regular use like watching TV shows, and movies. For everyday family use, it is best.

Whereas it can also be used for watching sports and HDR content but we don’t recommend it for playing video games.

Sony 43X7400H 4K TV Comparision With Other Models

The Sony 43X7400H is one of the best-led TVs at this price and size range. The best alternative that we recommend for the model Sony X74 is Sony X75

The Sony X7400H has a great peak brightness though you can use this TV as a PC monitor and for playing video games, whereas we don’t recommend PC use on this television. 

If you are looking for a versatile 4K Smart LED TV that is best for regular home use and also delivers a great PC and gaming experience then Samsung UA43AU9070ULXL is the best 43 inches smart TV for your need.

Sony 43X7500H

Sony 43X7500H Review

The Sony 43X7500H is an excellent 4K smart TV and the twin brother of the Sony X74. The Sony X7500 has a good contrast ratio, a great viewing angle due to the IPS panel, and a faster response time.

There is nearly no difference between X74 and X75 except for two points. You can check the price here.

Main Difference: 

  • Sony 43X74 has Motion Flow XR100 and Sony 43X7500 has Motion Flow XR200. 
  • The price of the Sony 43X74 is much less than Sony 43X7500.

Our Suggestion: We are not very impressed by Sony’s Motion flow XR technology. In our testing, we didn’t find much difference in using Motion flow XR when we put it off, and on results are nearly the same. 

So, if Sony 43X7500 higher price is due to the presence of Motion flow XR 200 then it is totally nonsense to pay. 

So, if you have to choose between Sony 43X7400H and Sony 43X7500H my recommendation will always be Sony 43X7400H smart Android 4K LED TV.   

Samsung Crystal 4K Pro


The Samsung Crytal 4K Pro TV has outstanding picture quality with a great contrast ratio, the is based on VA panels so it can deliver the deepest blacks compared to IPS panels.

It has a wide color gamut and holds a good color range which means you will get an impressive and vibrant color Picture quality.

The sound quality is sub-par not so very good but we like the build quality strong, sturdy, and has an attractive look. You can check the price here

Main Difference: 

  • We mainly found differences in sound quality Sony 43X7400H has an excellent sound output and you will not require an external speaker. Whereas Samsung TV doesn’t have a great sound quality and you will need an external sound system
  • Samsung has fewer HDMI and USB ports compared to Sony 43X7400H smart TV.
  • In the price segment, Samsung Crystal 4K Pro beats Sont X7400. As Samsung is much cheaper than Sony TV.  

Our Suggestion: Sony and Samsung are two unbeatable brands and there is no doubt. So, brand preference can be a major point, if you like Samsung more than Sony Then you can go with it. 

Samsung Crystal 4K Pro TV’s outstanding picture quality and low price are the two big reasons to buy whereas there are fewer ports and ok sound quality. 

On the other hand, Sony has mastered X7400H to deliver excellent colorful pictures with great sound quality. But you have to pay more than Samsung TV but we think it is totally worth paying that price. 

So, if you are looking for the best and cheaper 43-inch 4K TV then Samsung 4k Pro is good to go but you have to compromise with some specs and quality. Otherwise, if you can pay then definitely choose Sony Bravia 43X7400H. 

Final Thoughts On Sony 43X7400H Android 4K TV Review

It is an outstanding Android budget TV with excellent colors. Picture quality is crisp, clear, and vibrant with a great viewing angle you can enjoy your favorite sport, TV show, or movie with all your friends and family members.

So, now here we conclude this article Sony Bravia 43X7400H Smart Android 4K LED TV Review. If you need more options you can check out our recommendations for the best-LED TV, Best Budget 4K UHD TVs, and more

— Tanmoy Misra and Bishnu Misra

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July 07/2022 – Article updated with no change of content.

Dec 12/2022 – Article updated with change of content new research details has been added. Price offer also has been updated.

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Bishnu is a multi-talented professional with years of experience as an editor and marketer. He loves to buy the product online and moreover he holds some deep knowledge on technical terms. In his free time, he likes to play games without any disturbance and traveling the globe.

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